EVEN IN RECESSION: GAC Motor Unveils GS4 In Nigeria
WITH the launch of the GS4 model of cars, GAC Motor has expanded its foray into the Nigerian automobile market. The leading Chinese automaker, GAC Motor, unveiled its hi-tech GS4 series at an elaborate event which took place at Eko Hotels and Suites in Victoria Island, Lagos.
The GS4 model becomes the first GAC-branded vehicles to be assembled in Nigeria since the auto firm ventured into the Nigerian market in 2013.
Rather than importing directly from its plant in China, GAC Motor partnered with the SKD Project to build a plant where the vehicles were assembled locally. The SKD Project was introduced in Nigeria this year through CIG Motors, the sole distributor of GAC Motor in Nigeria.
The two part event included a press briefing and the official unveiling. It was graced by several dignitaries including the Minister of Information and Culture, Lai Mohammed, the Oludo of Ido, Oba Adeen Adedapo Aderemi, the Chinese Consul General, Chao Xiaoliang, Nobel Laureate, Professor Wole Soyinka, the General Manager of GAC Motor, Yu Jun, Chairman of CIG Motors, Chief Diana Chan, Founder of Nike Art Gallery, Nike Davies-Okundaye, as well as Nollywood stars, Stephanie Linus and Kate Henshaw.
Speaking during the press briefing, GAC Motor General Manager, Mr Yu Jun, said the vehicles were designed with the best technologies and modern gadgets, including Shadow 2.0 and innovative lights described as highest level in international quality.
He said: “The signature GS4 cars are powered by world-best engines that make low fuel consumption possible. The vehicles are designed to have large spaces and are fitted with elegant exterior designs. We are bringing these premium products and services to exceed the expectations of Nigerian and African customers. We designed the vehicles to give users all-new driving experience and also bring about safer and more comfortable journey.”
Yun disclosed that the firm’s long term objective was to step up its growth by increasing its annual sales from 335,000 to one million cars sale in Africa.
He said the premium quality offered by GAC Motor’s products was evident in the bulk purchase of the previous models by state governments, police stations and banks as official vehicles.
The auto firm’s manager said Nigerian market remained key to building its growth and service network in Africa, noting that the country is now part of the GAC Motor’s global production network, covering 14 countries.
The Minister of Information and Culture, Mohammed, who spoke at the official unveiling lauded GAC Motor for its innovation and creativity, adding that he admired the company’s commitment to the development of the creative industry in Nigeria.
He commended the Chairman of CIG Motors’ sole distributor of GAC Motor in Nigeria, Chief Chan, for her generous donations to the promotion of arts and culture in Nigeria and called on the Nigerian people to embrace the GAC Motor range of cars.
Mr Jun, who was visiting Nigeria for the first time thanked the Nigerian people for their warm welcome and urged them to extend that welcome to the GS4 Car.
He reassured the people of the GAC Motor’s commitment to quality and safety adding that the car is an excellent choice for use on Nigerian roads.
“I would like to reassure the African people, especially our customers here in Nigeria, how seriously GAC Motor takes the quality and safety of its vehicles. We are very passionate about our goal to provide a safe transportation experience for all drivers, passengers and pedestrians.”
Chief Diana Chan, who happens to be the first Chinese woman to receive a chieftaincy title in Nigeria described herself as a Nigerian at heart and reassured the people of the CIG Motors’ continued commitment to providing great service to the people of Nigeria.
GAC Motor is a subsidiary company of GAC Group that commits to developing and manufacturing world-class quality vehicles, engines, components and auto accessories. GAC Motor ranks top eight among all brands in J.D. Power Asia Pacific’s 2015 China Initial Quality Study, the highest of all Chinese brands for the third consecutive year