SPONSORSHIP: Why Lagos Tourism Ministry Turned Down LIJF Request
LAGOS State government whose governor recently declared at its tourism summit that the sector contributed N800 billion to its gross domestic product(GDP) and will not relent in building enduring infrastructure to drive the tourism potential of the state would have made Inspiro Productions, the organisers of the annual Lagos International Jazz Festival (LIJF), richer by some millions if Governor Akinwumi Ambode had approved the request of the organisers of the festival for a sponsorship deal, our reporter was told.
The organisers led by Mr. Ayoola Olusegun Sadare, had expected that their request was a done deal after Governor Ambode had said at the Lagos Tourism Summit, how the state was prepared to make the state a tourism destination.
However, their hope came crashing down when the officials of the state Ministry of Tourism reportedly told them, just days to the 10th edition of the music festival, that they cannot offer any sponsorship help because the governor was not available to approve it for the festival which held on Monday, April 30, 2018.
Many festival goers, who were surprised at the incredible success of the festival, had hinged the success on what they thought might have been government’s support especially when an array of government officials from the tourism ministry attended the show.
The festival featured a galaxy of stars led by Nigeria’s Dede Mabiaku, Gloria Ibru among others.
However when our reporter sought to reach the permanent secretary (PS) of the tourism ministry to confirm the allegation that the LIJF was denied the entertainment friendly state’s sponsorship just because its governor was not available to append his signature on the proposal, the PS, as they are fondly called, did not dignify us with a confirmation or denial.